Some Details:

• Company Name: Aiken Web Solutions (internal product)
• Location: Harrisburg, PA
• URL: http://www.effectiveprofile.com

Services:

• Website design and development (custom)
• CMS (WordPress 3.3.1)
• jQuery image slider (homepage)
• Lead generation form (custom)
• FAQ form (custom)
• Social Media package (created accounts with Facebook, Twitter, and Google+)
• Homepage plus 5 additional pages
• Custom graphics (for image slider on homepage)
• Custom avatars for Facebook and Google+ accounts
• Population of website’s initial content

This was an internal redesign for our product Effective Profile that should have taken place from day one of the product’s life. This project was a complete redesign of the Effective Profile website. You can view the original design here for an idea of what it looked like prior to the redesign.

The primary focus of this project was to design a website that would generate leads. We accomplished this goal by keeping the design simple, stylish, and clear of unecessary distractions. Fromt the homepage a user can get to one of two places (not including the social media links at the top right): a lead generation form (contact form) or the features page where a site visitor can view a feature list, read testimonials, view samples, read frequently asked questions, and finally land on the lead genration page where they will complete a short form to request a consultation.

Once their form is submitted we receive an email containing their form details and information regarding the best way to contact them. From here it is a warm sales call for the product. The lead generation form is also able to generate reports and track visits and form completions, thus giving us the ability to see what the conversion rate is for that lead generation page (number of submissions / number of views = conversion rate %).

This website was built on top of WordPress to allow for easy updating of the testimonials, samples, features, and frequently asked questions.

[Show as slideshow]

Does this project sound like something you would like more information about? Are you in need of a website that looks great, functions with the purpose of increasing customer awareness and conversion, and is easy to update? Give us a call: 717-902-9405

Company Name: Cure the Clutter

Location: Harrisburg, PA

Services:

• WordPress Theme Design
• WordPress Development

Project Details:

Cure the Clutter contacted Aiken Web Solutions with one need: a clean (pun intended) professional looking, yet casual and user friendly, website that they (our client) could update with new testimonials, project before and afters, and news articles. We immediately set to work on building their custom WordPress theme from scratch. This project included all of the design and development work. Also included is one lead generation form and a testimonial form.

Read the client’s testimonial for this project. You can view the images below for more details.

Company Name: Triad-Works, Inc.

Location: Harrisburg, PA

Services:

• Website Design
• WordPress Development
• Company Blog (view)
• Facebook Page Tab App (view)
• Effective Profile (view)

Project Details:

Originally Aiken Web Solutions was brought on to this project to oversee completion of the entire project, deploy the blog, and create an Effective Profile for the client. In the end it turned out to be design consultation for Triad-Works.com, WordPress Development for the main company site, design and development of the Facebook Page Tab App, the Effective Profile, and project oversight.

You can read the client’s testimonial here and view the images below for more detail on the project.

This is obviously the website you are looking at right now. If you take a look at the versions of this site you will see that version 2.0 had moved away from a website built on WordPress and was completely written in simple HTML and CSS. I state in that version post that I planned to develop the site as my skills in developing WordPress themes increased. They have, and you are experiencing that increase in knowledge and skill.

This website, we’ll call it version 2.1 for lack of a better term, is the HTML and CSS version built onto of WordPress, which uses PHP. So essentially you have the same front end but the backend is entirely different. It is sort of like having to chop fire-wood to heat my home to placing a call to the oil company to refill my oil tank. WordPress as the backend, as the CMS (content management system) allows me to publish updates to the site without having to bother with code. I have all of the code written, and what I publish will simply inherit what I told it to.

This is an example of what can be done for you, and I am glad to have gotten my skill set to this point. Enjoy poking around and please feel free to leave a comment!

View product in action here.